Last night on the underground I came across an advert for an airline called ‘Wizz’. ‘Wizz Air’. ‘WIZZ’. ‘WIZZ AIR’.
‘WIZZ’.
12 hours later, and I’ve still absolutely no idea how to react. As a business gambit, I can’t help but suspect that the strategy of creating an airline brand aimed directly at 8 year old girls might be in some way slightly flawed.
I expect the pilots are all fully trained childrens television presenters, which would be some comfort - and should one of the engines catch fire there would be no shortage of buckets filled with confetti to resolve the situation. In addition to the obligatory emergency curly-slides, I’d half expect the cabin crew to all be carrying ladders, constantly.
Wizz Air. You’d have to be fucking insane.
